Handmade Ice Cream shop: logo design and branding

SYMBOL DESIGN

logo animation
Handmade Ice Cream shop: logo design and branding

Il simbolo non raffigura direttamente il gelato, ma ne indica la presenza attraverso una rappresentazione grafica del topping.
Nella figura risultante, allo stesso tempo, si può leggere un profilo umano in posizione distesa, atto a raffigurare un momento di tranquillità, intimo e personale, simile a quello passato in spiaggia (la gelateria si trova in una località balneare).

The symbol does not represent directly an ice cream, it indicates its presence, however, with a garphic representation of an ice cream topping.
In the same time in the resultant figure we can notice an human profile in a flat-lying position, an act which symbolizes a moment of relax, so personal and intimate, similar to this passed on the beach (the ice cream shop is located in a seaside resort).

TYPEFACE DESIGN

Handmade Ice Cream shop: lettering logotype

Il carattere tipografico è concepito seguendo le caratteristiche stilistico-progettuali del simbolo, in modo tale da dialogare con esso in maniera armoniosa.

The font has been created following the symbol’s characteristics in its style and design, in order to interact with him in a harmonious way.

BRANDING

Handmade Ice Cream shop: business cards
Handmade Ice Cream shop: logo design and branding
Handmade Ice Cream shop: logo design and branding
Handmade Ice Cream shop: branding
Progettazione Grafica Logo e Branding: Carpe Diem, gelateria.